The Brand Identity

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HOLT’s identity for luxury grooming brand Morris Motley is as masculine as it is scientific

Morris Motley has been creating luxury men’s grooming products since 2012. Each of their products is the result of countless hours spent crafting, researching and developing special formulations in their Melbourne-based laboratory.

They recently worked with Australian design practice HOLT to rethink their identity and create the packaging for five new products. The new visual language communicates the science behind the special formulations through the chemical formulas for key ingredients, such as ‘T-AIMGO4Si+’, whilst playing up to a stereotypical feeling of masculinity. To contrast against the harsh black and white, some parts of the packaging are filled with a digitally-created noise texture.

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Paper: Fedrigoni Plus Sirio Ultra Black

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