HelloMe rebrands musician Hudson Mohawke with a Leetspeak inspired identity
Hudson Mohawke is a Scottish Grammy-award nominated music producer, DJ and composer that’s produced for artists including Björk, Pusha T, Drake and Lil Wayne. He has released 3 solo albums via Warp Records and has been part of Kanye West’s GOOD Music production team since 2012, making contributions to both Yeezus and The Life of Pablo.
His visual identity, designed by Berlin-based studio HelloMe, takes inspiration from the early internet phenomenon Leetspeak. The informal code language replaces normal letters with numbers or special characters that resemble their appearance. A bespoke typeface and a series of experimental, fluid imagery come together to form a visual language that compliments his vibrant, high-energy music.