The Brand Identity

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Hug by Adam Lowe

New York based designer Adam Lowe has created the brand identity of handmade knitwear brand, Hug.

The identity pairs melodramatic photography with a theatrical tone of voice to deliver a caricature of the hopeless romantic. Earthy tones and a custom typeface create a cozy and welcoming vibe that matches the brands warm and bespoke aesthetic.

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