The Brand Identity

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Hysteresis by Dum Dum Studio

Hysteresis is a new release through Ronin Recordings by Mexican producer and audio engineer Rodolfo Cruz.

The identity and packaging, by Dum Dum Studio, is inspired by the classic Alfred Hitchcock film ‘Psycho’, as well as a magnetic force concept derived from the word hysteresis.

Typefaces: Monument Grotesk by Dinamo and Nocturne Serif by Mateusz Machalski

FranklinTill by Commission

Notebooks by IYA Studio