The Brand Identity

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In-grid by Each

In-grid is a British brand committed to the singular vision of making high quality white shirts for women.

London based studio Each were commissioned to reinvent their brand to help them grow. They introduced a new wordmark inspired by the brand sensibilities of being both classic and unexpected. They applied their thinking across both print and digital executions.

Beatrice Larkin by Myles Lucas Studio

Tej Chauhan by Build