The Brand Identity

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Every day, our inbox overflows with interesting and inspiring projects from all over the world. To make sure more of them receive the attention they deserve, we have THE INBOX, a collection of five of the best projects, every week. If you are interested in sending us your work, download our submission guidelines from our Information page.

Love Can is a collaboration between Melbourne-based soft drink maker Strangelove Sodas and Sydney-based distillery Poor Toms. It arrives in three variants, Gin & Tonic, Vodka Yuzu Soda and Spritz, with packaging designed by Auckland-based agency Marx Design.

The packaging and surrounding visual language embrace the idea that chaos is beautiful. Each flavour is expressed through a playful typographic lockup and a change of colour, while the logo remains the anchor at the top of each can.

Workplace from Facebook takes familiar features from its parent platform and reinterprets them for the work environment. There are currently more than 3 million paid Workplace users, with the platform being used by over 30,000 organisations worldwide including Starbucks, Save the Children and Spotify.

London-based studio North was approached to create the identity for the platform. The design solution aims for a level of functional simplicity capable of supporting the platform’s potential growth. The symbol is intended to be simple and memorable enough to be drawn by hand, as well as sit comfortably alongside those of other leading social platforms.

Ordoñez Bakery is a family bakery business that was born in the small Spanish town of Tardajos. Their 120 years of experience making bread in a wooden oven has led them to open 11 stores in the Burgos area.

Estudio Marina Goñi created the identity for the bakery to reflect its origins and tradition. They developed a photographic language by recreating the fields of Tardajos from the varieties of bread, resulting in a series of metaphorical landscapes.

Leeds-based branding agency Robot Food and long-standing client Vocation Brewery have combined to create twelve limited-edition can designs for the Yorkshire brewery’s monthly Special Series.

Throughout 2020, Vocation’s brewing team will release monthly brews, from a Japanese rice lager to a juicy Berliner Weisse. The consistent brand architecture on each can allows the rest of the design to be tailored to the personality of each beer. Robot Food used special stocks, print processes and finishes to add an extra layer of tactility to the design.

Les Roches is an international hospitality school with campuses in Spain, Switzerland and China. It’s renowned for its transformational teaching and the diversity of its students across its range of courses that include Global Hospitality Management and Luxury Tourism.

London-based branding studio OPX created a brand for the school that delivers the unexpected – reflecting the challenging attitudes of a new generation fuelled by curiosity and an appetite for discovery.

Landscape explores the...

Our Place creates the...