The Brand Identity

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Every day, our inbox overflows with interesting and inspiring projects from all over the world. To make sure more of them receive the attention they deserve, we have THE INBOX, a collection of five of the best projects, every week. If you are interested in sending us your work, download our submission guidelines from our Information page.

Tweag is a software innovation lab that helps deep-tech startups to scale by assisting with research, product delivery and more. Since beginning in Paris in 2013, their team has grown to over 30 engineers stationed across four continents.

Paris and Toulouse-based studio Brand Brothers reimagined Tweag’s visual identity to bring it in-line with their expansion. The resulting graphic system is intended to be a contemporary reinvention of tech imagery. Curvy, modular forms, seen in the logotype and patterns, represent Tweag’s software-creating methodology. The flexible language is assembled, broken up and rearranged in a multitude of combinations alongside a seemingly never-ending palette of vibrant colour.

KIWI Arts Group is a privately-held art archive in Miami. As the home to a plethora of cultural relics, they host exhibitions that take a closer look at the more unknown works of iconic figures such as Robert Kennedy and Andy Warhol. With plans to become an international art house, KIWI approached Chicago-based agency Bright Bright Great to transform their brand and set them up for future, collaborative growth.

At the core of the new identity is the ‘sunburst’ mark, which the agency states they “landed on naturally after investigating into the brand’s heritage and archives”. Its arms reach out to emulate a camera’s lens flare, capturing a bright and youthful energy representative of some of the world’s most iconic creators. The mark acts as a vehicle for discovery, be it through cursor interactions online or as a sticker motif on packaging and printed collateral. Click here to find out more.

For the 35th edition of their magazine, Slanted visited the sprawling multi-dimensional metropolis of Los Angeles. Despite its tourist culture, “emphasised nonchalance”, “never-ending optimism” and “shitty art museums” being quite the opposite to what they usually believe in, the team found it to be a “fucking awesome city” in the end.

On arriving in LA, the Slanted team set out to meet pop artist Ed Ruscha, but unfortunately, it didn’t go as planned. His ‘Hollywood is a verb’ piece did, however, inspire the magazine’s cover and its three title variations. Within its 256 pages, Slanted #35 incudes illustrations, interviews and essays, as well as a vast appendix of useful tips, all set in a contemporary selection of Californian typefaces.

International Quarter London, as it was formerly known, is a forward-thinking property development in Stratford, London. Located next to the Olympic Park, its developers’ bold ambitions place it as the workplace of the future. They turned to local brand consultancy Campbell Hay, looking for an expressive visual identity and placemaking programme to match their lofty goals.

In rebranding the development to IQL – a shorter and more memorable moniker – Campbell Hay was able able to create a modular graphic system inspired by large architectural forms. Bright, geometric shapes come together to form the IQL logo, representing the moments and interactions that take place within a connected community.

Founded by Marion Zen, WOLLIN is a German wool shop that prioritises slow fashion over consumerism and short-lived trends. Each of the brand’s handmade creations celebrates individuality, joy and high quality.

Backnang-based studio papa tom created WOLLIN’s identity, focusing on simplicity and materiality. Anchored by a straightforward logotype and delicate colour palette, the system comes to life through a playful series of wool strands that weave their way across the canvas.

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