The Brand Identity

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Isokon Plus by dn&co.

The Isokon Furniture Company was founded in the 1930s by entrepreneur Jack Pritchard. Nearly 90 years later, they are still making small batches of timeless furniture from their London workshop. They recently collaborated with London based design consultancy dn&co. to relaunch as Isokon Plus.

dn&co. decided to evolve their original workmark that was designed by Bauhaus professor László Moholy-Nagy. The addition of the plus symbol is a nod to the company’s collaboration with designers such as Marcel Breuer and Barber & Osgerby.

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