The Brand Identity

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OMSE_ITSU_OVERHEAD_2 OMSE_ITSU_Billboard1 OMSE_ITSU_Billboard2 OMSE_ITSU_ArtDirection_02 OMSE_ITSU_ArtDirection_03 OMSE_ITSU_Store_01 OMSE_ITSU_Store_02 OMSE_ITSU_Store_03 OMSE_ITSU_OVERHEAD_1

Itsu Potsoup by OMSE

British restaurant chain Itsu commissioned design consultancy OMSE to design a campaign to promote their new hot food menu and to show they offer more than sushi.

OMSE chose to use bold typography and colours combined with a tongue-in-cheek tone of voice, referencing high fashion advertising clich├ęs. The campaign is based around a modular system which allows it to be successfully adapted across all 70 of Itsu’s stores around the UK.

Cienne by Lotta Nieminen Studio

City Identities by Place Press