Itsu Potsoup by OMSE

British restaurant chain Itsu commissioned design consultancy OMSE to design a campaign to promote their new hot food menu and to show they offer more than sushi.

OMSE chose to use bold typography and colours combined with a tongue-in-cheek tone of voice, referencing high fashion advertising clichés. The campaign is based around a modular system which allows it to be successfully adapted across all 70 of Itsu’s stores around the UK.

OMSE

Itsu