The Brand Identity

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Knowear by Studio South

Knowear is a retail concept store focussing on high-end, athletic lifestyle footwear and apparel. Inspired by traditional letterforms used in American sports, we developed a strong, angular, athletic styled wordmark. A small underline enabled us to achieve a separation of the two combined words ‘Know’ and ‘Wear’ by creating a slight visual pause at the ‘W’.

Drawing from the interior fit-out, marble textures were applied subtly throughout the branding, most notably as a spot UV finish on the business cards. Combined with a stark black, white and stone-grey colour palette the brand was further rolled out over shopping bags, letter-pressed swing-tags, stickers and coat-hangers.

Text: Studio South

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