The Brand Identity

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Krizia by Think Work Observe

Italian design studio Think Work Observe worked together with Agenzia del Contemporaneo to reinterpret the identity of iconic fashion house, Krizia.

Instead of starting completely from scratch, they chose to build on the brand’s original stencil typeface, designed by Milton Glaser. It marks a new start for Krizia, but also pays respects to their heritage.

Think Work Observe also designed a new bespoke typeface, Spazio Pro. It is a geometric sans serif constructed with pure geometric forms that perfectly compliment the logotype.

Q Le BAKER by Never Now