The Brand Identity

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L12L15_2 L12L15_1 L12L15_3 L12L15_4 L12L15_5 L12L15_6 L12L15_7 L12L15_8

L12L15 by Ken Hegemann, Marcus Buecken and No Service 24/7

L12L15 is a set of two identical lamps designed by Berlin based manufacturer Eisenmann & Söhne. The hand-crafted lamps are made of five parts each that differ only in their dimensions.

Berlin based designers Ken Hegemann and Marcus Buecken worked with agency No Service 24/7 to create a calm brand identity and communication strategy for the product line that conveys the lamps’ unique attributes while allowing the product to speak for itself.

Photography: Andreas Lisander

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