The Brand Identity

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London-based studio B.A.M. lend their editorial expertise to The MR PORTER Guide To A Better Day

Since launching in 2011, MR PORTER has established itself as one of the world’s leading online destinations for men’s style. They offer over 450 high-end brands, publish the MR PORTER Post newspaper six times per year and provide daily style news via The Journal.

Created in collaboration with London-based publisher Thames & Hudson and design studio B.A.M.The MR PORTER Guide To A Better Day is an instruction manual devised to “help men live effortlessly and elegantly in the modern world”. It covers the challenges a man might face in a day through practical how-to-guides and helpful tips, tricks and insights from several style icons, including Tom Ford, Virgil Abloh and Jon Hamm. Distinctly on-brand in design, the book navigates through everything from one’s morning routine to exercise, grooming, work, mental health and style in a refined, editorial aesthetic.

100% of the book’s net profits are donated to MR PORTER and Movember’s charity and fundraising initiative, the MR PORTER Health in Mind Fund.


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