The Brand Identity

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10.OMSE_LOP_Stickers 4.OMSE_LOP_A2Board 1.OMSE_LOP_Neon 5.OMSE_LOP_PokeBowl1 6.OMSE_LOP_PokeFont 8.OMSE_LOP_Illustrations1 9.OMSE_LOP_Illustrations2 11.OMSE_LOP_PokeBowl2 12.OMSE_LOP_InsideStore1 13.OMSE_LOP_InsideStore2

Lords of Poké by OMSE

Lords of Poké opened their first restaurant at Paddington Central in late 2018 after running a successful food truck at Camden Market and other London locations.

To coincide with the launch, design consultancy OMSE developed their new identity to help bring the brand to life in a retail environment. The custom hand-written typeface and illustrations are inspired by the skate and surf backgrounds of the people behind the company.

Photography: Sam Mellish

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