The Brand Identity

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LOV-S by Hyo Jung Lee

LOV-S is a premium knitwear brand which merges contemporary design with timeless handcrafted quality that transcends trends and time. LOV-S’sdesign values are based on functionality as form that never loses its appeal. To create knitwear pieces that transcend trends and time. The balance creating a contemporary take on the essence of knitwear.

Photography: Sophie van der Perre

Stylist: Giuliano Bolivar

Make up and Grooming: Cnythia Schippers.

Text: Hyo Jung Lee

Magneting by Lukas Vanco

Public Origin by Caterina Bianchini Design