The Brand Identity

Your cart is currently empty.

Return to shop

Mint_2 Mint_1 Mint_3 Mint_4 Mint_5 Mint_6 Mint_7 Mint_8

M35’s identity for Mint Payments is all about speed and simplicity

Mint is a financial tech company that makes monetary transactions easier for businesses of all sizes. They offer benefits such as decreased transaction fees as a business grows and one-of-a-kind rewards just for being in business.

Following an update to their strategic positioning, Syndey-based design consultancy M35 were brought in to help reimagine the company’s identity. The simplicity and speed of Mint’s service are communicated through the new wordmark, which cleverly skips a letter while incorporating the ‘i’ into the ‘M’. A flexible palette of colour and playful illustrations means the identity system can be more formal or human depending on the application.

Illustration: Ben Toupein

Goods create a packaging...

ORIGEN MÉXICO captures...