M35’s identity for Mint Payments is all about speed and simplicity
Mint is a financial tech company that makes monetary transactions easier for businesses of all sizes. They offer benefits such as decreased transaction fees as a business grows and one-of-a-kind rewards just for being in business.
Following an update to their strategic positioning, Syndey-based design consultancy M35 were brought in to help reimagine the company’s identity. The simplicity and speed of Mint’s service are communicated through the new wordmark, which cleverly skips a letter while incorporating the ‘i’ into the ‘M’. A flexible palette of colour and playful illustrations means the identity system can be more formal or human depending on the application.
Illustration: Ben Toupein