The Brand Identity

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Maazi_1 Maazi_2 Maazi_3 Maazi_4 Maazi_5 Maazi_6 Maazi_7

Maazi by Querida

Maazi is a Spanish clothing brand for women, founded by Marián Fernández Orive, formerly of the Inditex Group and Uterqüe. They make affordable and timeless garments that aim to suit everyday life.

On the first anniversary of the brand, Marián commissioned Barcelona based studio Querida to redesign their identity and change the direction of their photography.

Accident Health International (AHI) by M35

Peter Zizka: Egokollektiv by Ken Hegemann