The Brand Identity

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MEG Lab by Alice Donadoni

MEG Lab is a multidisciplinary design studio. Its style is simple and clean but also refined and elegant.

Avant Garde’s characteristic upper case ligatures were used in its logotype and typography to represent MEG Lab’s work on optimising space, while the added serifs convey elegance and femininity.

Text: Alice Donadoni


Trace Magazine by SocioDesign