The Brand Identity

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Mixt Greens by Character

Mixt Greens was founded in San Francisco in 2005 by Andrew Swallow, his sister Leslie Silverglide, and her husband David Silverglide with two goals – to provide high quality salad options, and set the bar for sustainable business practices. Since then, they’ve opened restaurants throughout the Bay Area and Los Angeles; serving over two million pounds of locally-sourced organic ingredients per year.

The new identity and visual language elevates Mixt with an evolved, fresh aesthetic that’s meant to inspire both new and existing customers. Dropping ‘Greens’ from the name compliments the vast selection of organic ingredients and seasonal products offered at each restaurant and helps expand the Mixt concept to a more diversified audience. This new visual language also supports and informs a clean, modern interior experience.

Text: Character

Kosås by Heavy Atelier

Brinkmeier & Partner by NOBLENORSE