The Brand Identity

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MomaMT_9 MomaMT_5 MomaMT_4 MomaMT_8 MomaMT_10 MomaMT_2 MomaMT_7 MomaMT_3 MomaMT_6

MoMA by Made Thought

The Museum of Modern Art in New York is one of the world’s most well known and important cultural institutions, with 2.5 million visitors per year.

Creative office Made Thought were challenged to create a new identity and communications strategy for the museum in response to the constantly evolving nature of popular culture. The end result is less institutional and more inspirational, confident, inclusive and engaging.

Format by Poulsen Projects

Rarekind by Caterina Bianchini Studio