The Brand Identity

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New Chapter by Paul Belford Ltd

New Chapter is a start-up providing word therapy – a form of counselling in which participants express themselves through written word.

Their visual identity, designed by London based creative agency Paul Belford Ltd, features a logo which forms a book as well as an arrow pointing forwards.

Typeface: Helvetica Neue

Mohol by Hungarumlaut Type Foundry

Accident Health International (AHI) by M35