The Brand Identity

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Nike Kiss My Airs Campaign by Collins

Nike invited Collins to design a campaign for the Air Max in celebration of its 30th anniversary. They based their campaign around the slogan ‘Kiss My Airs’, a bold statement to go with the unapologetic tone of the Air Max 1 OG.

The art direction of the campaign captures the fierce spirit of the Air Max, and shows its ability to appeal to a range of unconventional characters. Photographer Jason Nocito was commissioned to shoot an array of athletes, songwriters, singers, designers and creators. The campaign launched on Nike’s Air Max Day 2017.

Chubb by Collins

BBC Creative by Spin