Nike Kiss My Airs Campaign by Collins
Nike invited Collins to design a campaign for the Air Max in celebration of its 30th anniversary. They based their campaign around the slogan ‘Kiss My Airs’, a bold statement to go with the unapologetic tone of the Air Max 1 OG.
The art direction of the campaign captures the fierce spirit of the Air Max, and shows its ability to appeal to a range of unconventional characters. Photographer Jason Nocito was commissioned to shoot an array of athletes, songwriters, singers, designers and creators. The campaign launched on Nike’s Air Max Day 2017.