The Brand Identity

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Nimble by Christopher Doyle & Co.

Nimble is a Sydney based women’s activewear brand. Australian owned and designed, Nimble launched in 2013 with the aim of offering women an affordable option for high quality workout wear.

We created a visual identity based around a simple grid system and customised mono typeface that allows for constant variation and movement. This system varies across applications including apparel, tags and labelling, stationary and digital executions, resulting in a (literally) nimble identity.

Text: Christopher Doyle & Co.

Artspace by Apartment One

Function Engineering by Sagmeister & Walsh