The Brand Identity

Your cart is currently empty.

Return to shop

Ogilvy_6 Ogilvy_1 Ogilvy_2 Ogilvy_3 Ogilvy_4 Ogilvy_5 Ogilvy_7 Ogilvy_8 Ogilvy_9

Ogilvy by Collins

Global advertising and marketing agency Ogilvy commissioned design company Collins to create their new visual identity.

The new identity is rooted in Ogilvy history. The old logo, the signature of founder David Ogilvy, was the mark of one person. The new logo, a redrawn version of their existing corporate typeface, Baskerville, is the mark of many people, which represents Ogilvy’s powerful, global creative network.

As well as the logo, Collins have introduced two typefaces: a custom version of Baskerville called Ogilvy Serif, and a new contemporary sans serif calledĀ Ogilvy Sans.

Ready to Die by Monumento

Reto Holzer Coiffeurs by Keller Maurer Design