The Brand Identity

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Olivia Lavigna by Charlie Jeffries

Fashion designer Olivia Lavigna’s nostalgic approach to her brand is inspired by Polly Pocket, a toy line of dolls and accessories that peaked in popularity during the ’90s. Her designs aim to highlight the unrealistic ideals of modern femininity.

London-based designer Charlie Jeffries distilled Olivia’s message into her identity by using bold typography, glossy textures and kitsch foils that reflect the silicon-based materials found in her clothing.

Typeface: GT America by Grilli Type

The 2019 edition of Nordic...

Montreal-based design...