The Brand Identity

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One Medical by Moniker

Founded in 2007, One Medical is a membership-based medical practice focused on making quality care more accessible and enjoyable for all. As the company grew in scale, their identity became complex and hard to use. They brought in San Francisco based studio Moniker to update their brand in collaboration with their internal design team.

The result is an identity that feels premium and human. A refined logotype, simplified colour palette and rigid yet expressive typographic system lead the way, along with intimate photography and hand-drawn illustrations that add a personal touch.

Typeface: Custom GT Super by Grilli Type
Photography: Michael O’Neal
Illustration: Charlotte Trounce

A Change of Kit