On|Off is an emerging design talent organisation, responsible for nurturing some of fashion’s rising stars. Having already designed their identity, London based studio The Beautiful Meme worked with them on the art direction of their AW18 show at London Fashion Week.
The debauched figures and forms seen in the visuals are a representation of the week that preceded On|Off as the final show of fashion week. Inspired by Salvador Dalí’s painting ‘Nocturnal Spectre on the Beach’, The Beautiful Meme gave the space a sense of depth in the same way a traditional theatrical backdrop would.
See: On|Off identity