The Brand Identity

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Pacollection by Zak Group

Pacollection is a range of 6 new fragrances by French fashion house Paco Rabanne, designed by London-based practice Zak Group in collaboration with the brand’s creative director Julien Dossena.

Each perfume is enclosed within a first-of-its-kind soft-shell bottle that features a heat-welded Paco Rabanne monogram. Each of the 6 fragrances represent a unique mood: genius, erotic, fabulous, crazy, dangerous and strong, and are made from ingredients that include wasabi, cedar, orange zest, rosemary and ginger.

Studio photography: Schelten & Abbenes
Campaign photography (with models): Stef Mitchell

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