The Brand Identity

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Penrith Regional Gallery by HOLT

The Penrith Regional Gallery (PRG) is located on the western bank of the Nepean River in Emu Plains, a small suburb of Sydney, Australia. It was established in 1981 at the former home of sculptor Gerald Lewers and painter Margo Lewers.

Director Dr Lee-Anne Hall wanted to transform the gallery into a leading institution, much like the Heidi Museum of Modern Art in Melbourne. Sydney based graphic design practice HOLT were commissioned to design the identity of the 2017 exhibition programme, which included wayfinding, catalogues, stationery and more.

Typeface: Studio Pro by Think Work Observe
Paper: Arjowiggins

Blake & Vargas by Studio Last

Workaround by Studio Round