The Brand Identity

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Premier League by DesignStudio

The new visual identity for the Premier League which will be used from Season 2016/17 onwards.

Working in partnership with the League we looked to create a bold and vibrant identity that includes a modern take on the lion icon – a symbol that is part of the competition’s heritage, that is now flexible for digital and broadcast formats.

Text: DesignStudio

Cha.ology by Alphabet

SocioDesign