The Brand Identity

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PrimitiveTrust_4 PrimitiveTrust_2 PrimitiveTrust_1 PrimitiveTrust_3 PrimitiveTrust_5 PrimitiveTrust_6 PrimitiveTrust_7

Primitive Trust by POST—

Primitive Trust is a musical duo consisting of Will Saul of AUS Records and Tee Mango. Using only the equipment they owned, such as an MPC 2000 and Roland 101, they created a series of 3 EPs.

London based agency POST— designed their identity, vinyl covers and record labels. The brand is led by a series of commissioned artworks by illustrator Geoff McFetridge. The front of the vinyl packaging is left monotone to keep the attention on the illustrations, while the back and spine of the packaging is printed using neon Pantones for a hidden splash of colour.

Changes by Never Now

Capo Capo by Concrete