The Brand Identity

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Primo by Never Now

Never Now was essentially given an open brief when the proprietors of Primo asked us to work on their new restaurant concept. The naming, language and brand direction were all up for grabs. We enlisted our friends at Olaver Architecture to work closely with us on the internal and external aspects of the site. The outcome is a wonderfully visual pizza joint positioned on a busy street in Melbourne’s north. The neon in the front window with its spinning pizza has become a symbol for good times, while the pizza box has become a take home treat for customers.

Text: Never Now

Kaibosh by Snask

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