Provide creates and promotes good design and independent culture. It is a platform for products and ideas that are honest, practical and beautiful. The Provide logotype is a simple, bold and flexible wordmark that uses the underline (overline) to reinforce the idea of a platform. The underline ‘platform’ supports and emphasises the products or messages situated above it.
The responsive logotype reacts to the surrounding environment by stretching to fit the width available, with increased spacing between the letters. By using this mechanism, the logotype remains visible without competing, and reveals its personality through considered application and responsive nature.
Text: Two of Us