The Brand Identity

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Provisions Marou by Rice Creative

Marou is a chocolatier based in the countryside of Vietnam. Their chocolate is given a unique flavour by the extreme wet and dry seasons in Vietnam.

The visual language and packaging for Provisions, Marou’s most accessible range of chocolate, was designed by local branding studio Rice Creative. The straightforward, system-based aesthetic is inspired by camping and life in the countryside. The robust tin packaging means the product will survive as easily on a hiking trip as it will in the cupboard at home, and hopefully be used long after the chocolate is consumed.

Typeface: Tungsten by Hoefler&Co.
Paper: Corn recycled by Favini

SALT & STONE by Actual Source

Desafía by Folch