The Brand Identity

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Pull & Bear by Parasol

Creating a bold identity including a new wordmark for Pull & Bear’s global audience. The strong and simplified wordmark reflects the brands future ambitions. We created guidelines and support collateral for how, when and where to use the new brand principles. Tactical campaign sites were created for selected regional capsule collections online.

Text: Parasol

Public Origin by Caterina Bianchini Design

Trika by Bunch