The Brand Identity

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Pyer Moss by Pentagram

Pyer Moss is the New York based fashion label of designer Kerby Jean-Raymond. Pentagram has created the new visual identity for the brand, which aims to capture their personal and political approach to fashion.

The custom wordmark and symbol are influenced by the forms found in Jean-Raymond’s designs. The wordmark is typeset in a modified version of GT Walsheim, allowing it to stack and also sit on one line.

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