The Brand Identity

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qoni-01-logo-a qoni-02-lookbook-cover qoni-03-lookbook-mantra qoni-06-lookbook qoni-09-lookbook qoni-10-tags qoni-11-bus_cards qoni-12-postcards

Qoñi by Leo Burnett Design

A small artisan community in Peru needed help turning their handmade knit goods into a modern fashion brand ready for the global market. We created the brand’s identity from top to bottom, giving it a name, wordmark, brand story, lookbook, promotional material, and retail tags. Qoñi, meaning warmth in the region’s native language, was perfectly suited to the brand’s line of cozy alpaca goods.

Text: Leo Burnett Design

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