Qoñi by Leo Burnett Design
A small artisan community in Peru needed help turning their handmade knit goods into a modern fashion brand ready for the global market. We created the brand’s identity from top to bottom, giving it a name, wordmark, brand story, lookbook, promotional material, and retail tags. Qoñi, meaning warmth in the region’s native language, was perfectly suited to the brand’s line of cozy alpaca goods.
Text: Leo Burnett Design