The Brand Identity

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Ragazzi_1 Ragazzi_6 Ragazzi_8 Ragazzi_7 Ragazzi_3 Ragazzi_4 Ragazzi_5 Ragazzi-Ani

Ragazzi is yelled across the table in Something Creative Co’s identity for the Italian eatery

Sydney-based studio Something Creative Co designed the identity for local Italian restaurant Ragazzi. The pasta-bar concept is the vision of chef Scott Williams and two of Sydney’s most popular wine bars, Dear Sainte Eloise and Love, Tilly Divine.

The name and identity are inspired by the sound poems of Filippo Tommaso Marinetti and the commonly used Italian phrase ‘Ciao, Ragazzi’. The bespoke logotype reflects the phrase being yelled across a busy table. The visual language is consistently playful and vibrant, implying movement in every application.

Photography: Vladimir Kravchenko
Animation: Doug Hey

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