The Brand Identity

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Rarekind by Caterina Bianchini Studio

Rarekind is a Korean beauty brand, specialising in lipsticks and lip gloss. They worked together with London based Caterina Bianchini Studio to build their visual identity from the ground up.

The identity is led by a custom logotype and bold colour palette that encapsulates the playful, adventurous and energetic personality of Rarekind.

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