REF is a hair care brand with global ambitions building from Swedish simplicity and the notion of natural beauty. Kurppa Hosk created a brand identity comprising simplistic elements — a sophisticated word mark, slim typography and modest, earthy colours. The colours were the foundation for the packaging system making it easy to navigate trough different product categories and individual products. Kurppa Hosk also designed REF’s new website and collateral.
Text: Kurppa Hosk