The Brand Identity

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République Studio’s identity for architecture firm Barrault Pressacco is a masterclass in brutalism

Paris-based architecture firm Barrault Pressacco asked local design practice République Studio to rebrand the company with brutalist minimalism and Helvetica in mind.

République’s solution does follow the brief but instead uses Radim Pesko’s Union – a typeface based on the two of the most common typefaces in the world, Arial and Helvetica. The identity’s structured, quiet system is defined by always using the typeface in the same weight, the same size (9.2pt) and with the same leading (12.25pt)

Typeface: Union by Radim Pesko

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