The Brand Identity

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Robber’s Dog by HOLT

Robber’s Dog is a production company with offices in New Zealand and Australia.

The visual identity, designed by HOLT, is conceptually based on the film transfer process called ‘letterboxing’. The practice involves transferring film shot in widescreen aspect ratio to standard width video formats while preserving the films original aspect ratio. The resulting images have black bars above and below them.

Typeface: Studio Pro by Think Work Observe

Block by Noemie Le Coz

Drav by Wedge