The Brand Identity

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Rocker by Callum McSullea

Rocker is a neighbourhood restaurant and bar in North Bondi serving up modern comfort food that’s coastal, fun and wholesome. The word ‘rocker’ refers to the contouring curvature of the underside of a surfboard from nose to tail. The brand identity aims to channel Bondi surf culture and reflect the industrial, repurposed feel of the venue decor through a design aesthetic that’s raw yet refined.

Text: Callum McSullea

Stone's Throw by The Colour Club

Deuce by Josiah Craven