The Brand Identity

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GÆA STUDIO 5 GÆA STUDIO 6 GÆA STUDIO 7 GÆA STUDIO 2 GÆA STUDIO 4

Roel Nabuurs’ identity and website for GÆA STUDIO is inspired by Greek mythology

GÆA STUDIO is a 200mphoto and event space in the Dutch city of Rotterdam that is flushed with natural light during daylight hours. The name was plucked from Greek mythology, where ‘Gæa’ means ‘personification of the Earth’. Gæa is the ancestral mother of all life, just like natural light.

With that in mind, Dutch-born Paris-based designer Roel Nabuurs created an identity for the studio that pays homage to Greek mythology through the use of Shinntype’s spiky but elegant serif, Beaufort. The always-bouncing ‘A’ in the wordmark adds a sensual quirk to the simplistic identity system. The studio’s website is presented as a pared-back tab system that makes it easy to find all of the necessary information, such as rates and equipment, right away.

Typefaces: Beaufort by Shinntype / Concern by Ondřej Báchor
Web development: Mathilde Ganancia

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