Roger Burkhard is a creative web development studio based in Bern, Switzerland’s de facto capital, or Bundesstadt. With a rooster of clients in the creative industries, the studio turned to Lundgren+indqvist for a complete redesign of their visual identity, stationery and website.
The new visual identity is built around a modular system with a baseline grid constituting its smallest visual component. In addition to providing the underlaying structure applied to documents and pages on the website, the grid is also visualised in a modular header that is used throughout the identity. The header holds key contact details and can be seen as an extension of the brand marque. Alluding to the lines of code constituting the precise systems that are characteristic of the studio’s builds, the visual identity aims to marry form with function. The dynamic system is highly flexible and extends horizontally to fit any format, with a set height for each module allowing for a coherence throughout the identity.
A monogram, featuring a reversed capital ‘R’ (for Roger), conjoined with a capital ‘B’ (for Burkhard), was designed. The monogram’s thin lines are accentuated by a silver spot colour on the dark grey paper used for the stationery.