The Brand Identity

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Run Mfg by Perky Bros

Run Mfg is an independent race design and production studio based in Chicago, IL. Led by Nathan Barnhart and Elaine Lau, a husband and wife team, they’ve become known for creating unique run events with a high-level of detail and creativity.

Their brand identity is made for motion. The logo, inspired by a looped shoelace, expands and contracts building endless run routes. The simplified electric blue and black colour palette creates a bold, energetic mindset, separating them from the competition, from print to digital to race day.

Text: Perky Bros

Peet Rivko by Gunter Piekarski

Superkül by Blok Design