The Brand Identity

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Salbini by Studio Brave

Salbini is an online retail destination for premium European furniture and appliances. Originally named Fesal, they commissioned Melbourne based Studio Brave to rename and refresh their brand and overhaul their online presence.

The new identity embraces the brand’s rich European heritage and combines it with a modern and luxurious simplicity. Salbini’s artisanship is highlighted through the use of premium paper stocks and letterpress printing. Red has been introduced to reflect the culture of Salbini’s Italian hometown of Salerno.

Typeface: Founders Grotesk by Klim Type Foundry
Paper: G . F Smith Colorplan


re-publica 2019 by Fertig...