The Brand Identity

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Sasyk Mihal combines script typography and peculiar illustration in his identity for the Bonbonball

Taking place annually in the Austrian capital city of Vienna for over 70 years, the Bonbonball is a celebration of all things candy, from chocolate to sweets, ice cream and beyond. Sasyk Mihal, a graphic designer and art director based in Prague, was tasked with creating the visual identity for the festival’s 2021 edition.

Inspired by festival’s previous script logo, Mihal decided to craft his very own bespoke version – taking cues from the characterful letterforms found on the facade of the Vienna Konzerthaus, the concert hall in which the Bonbonball is traditionally held. His erratic letterforms add flair and excitement to the festival’s visuals, capturing the unpredictability and delight that comes from the array of candy found within. Placed inside its second ‘O’ is a cross symbol, which Mihal tells us is again a reference to the old logo, which had a wrapped sweet as its first ‘O’.

In application, the new logo is accompanied by two typefaces. The first, Labil Grotesk by Czech type foundry KOMETA, provides a stark contrast to the logo’s challenging forms and creates a distinctly legible alternative with its clean sans serif characters. It’s supported by Margot Lévêque’s Romie, which Mihal tells us “is a beautiful serif typeface” that “balances out the sans serif and the logotype with the rest of the graphics.”

The identity’s typography is aided by a peculiar illustration of an apple in barbed wire, which was created using collage techniques and hand drawing to be a contemporary evolution of the Bonbonball’s previous, more generic supporting graphics. “I decided to create an illustration that gets rid of all the clichéd candy and sweet symbols that the Bonbonball was using in the last years,” Mihal explains, “the apple symbolises the healthy natural candy and the wire around is the sugar and unhealthy stuff.”

Typefaces: Labil Grotesk by KOMETA / Romie by Margot Lévêque

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