The Brand Identity

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SIMON&LEE by Joshua Briones-Yap

SIMON&LEE is a café in Auckland, New Zealand serving speciality coffee and local cuisine with a modern Korean twist.

Their visual identity has been designed by Joshua Briones-Yap. Inspired by the Korean symbol of balance, the ‘Taeguk’, the identity utilises a blue and red chequered pattern in combination with a simple and bold typographic treatment.

Typeface: Neue Haas Grotesk
Photography: Josh Griggs

Ya-sin Chahimi by Daniel Carlsten

Q Le BAKER by Never Now