The Brand Identity

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Social Innovation Week SF by Aurelio Sánchez

Social Innovation Week is an event hosted in San Francisco that introduces new methods and concepts in five different sectors: Energy, Design, Food, Culture & the Environment. The branding of the event is based on typography, colour and icons. The main logo of the event is a variable one that can easily be adapted depending on the media. Also the graphic system based on a grid is able to be responsive and versatile to show contents. The strong palette of colours is key to achieve a unique language in which the event develops itself.

Text: Aurelio Sánchez

Richard Rogers Fellowship by Praline